The next day I was scheduled to start a free course on the Cousera.com website about living a life of happiness and fulfillment and wasn’t sure I could cope with both at the same time, but the opportunity to learn more about the whole process of producing, marketing and launching a small product seemed too good to miss so I hit the sign me up button and I was in. As luck would have it the next day I got an email from the organisers of the other course saying that it was no longer a fixed scheduled course and could be accessed at any time so that took the pressure off me somewhat.
I chose to do an eBook about food photography, in fact how to set up a simple home studio and use natural light to take stunning photographs of food whatever camera you use. The book is aimed at food bloggers or anyone who needs to take professional looking shots of small products for the internet, irrelevant of the camera being used, and with equipment that doesn’t cost an arm and a leg or take up lots of storage space. The working title of the book was Kitchen – Camera – Blog, but I chose From Kitchen to Camera as the final title.
The complete time-table was as follows;
Day 1 – Mark your calendars.
Day 2 – What’s your product?
Day 3 – Make your plan.
Day 4 – The landing page.
Day 5 – How to get discovered
Day 6 – Stick with it.
Day 7 – Decoding the pricing puzzle.
Day 8 – Create your cover image and sales copy.
Day 9 – Launch prep
Day 10 – Launch
The last three days were hectic and I got up two days in a row at 01:30, and on launch day at 04:00, but I survived and here I am to tell the tale. Of 820 people that took part in this inaugural Small Product lab challenge only 70 of us were able to meet the deadline, so I feel that being able to get my product out there within the time frame given is a great achievement. I found the challenge extremely helpful and I certainly learnt a lot that will help me in the future. Now I need to find the time to go through all the material again and make notes of the most important concepts. I must say that I am pleased that I chose Gumroad to host my books rather than one of the giants as Gumroad seem to be more hands on at helping their customers.
Check out the finished products and see for yourself what can be achieved in ten days with the right attitude.